Matrix Fitness partners with iFIT to bring unparalleled interactive fitness content to health clubs and fitness facilities

Matrix Fitness, the world’s fastest-growing fitness brand, announced a strategic partnership with iFIT, a global leader in connected fitness technology and interactive content, to bring iFIT’s proprietary training platform to Matrix’s connected touchscreen fitness commercial portfolio. The collaboration strengthens Matrix’s digital products and solutions. This partnership provides members with access to iFIT’s live and on-demand experiential and outdoor workouts, led by a team of more than 180 iFIT trainers and filmed in over 50 countries across seven continents. The integration of iFIT’s award-winning, immersive content will further enhance the member experience on Matrix’s new touchscreen consoles, offering amazing entertainment, social media favorites, brand-building communication, and more.

Business customers will have access to iFIT content, available on all new Matrix cardiovascular touchscreen consoles launching in summer 2021. Matrix customers who recently purchased the new Touch XL and Touch consoles can also get iFIT content via a software update.